Setting Up Double-Sided Referral Incentives
What double-sided incentives are
Double-sided referral incentives reward both sides of the referral: the person who refers (the referrer) and the person who signs up (the referred). Programs built this way typically generate more referrals than one-sided programs, because both parties have a reason to participate.
Why double-sided incentives work
When only the referrer gets rewarded, sharing feels transactional. The referrer is essentially asking someone to sign up so they can earn a commission.
When both sides benefit, the referrer is offering something of value: a discount, credit, or extended trial. The share reads as a genuine recommendation instead of a sales pitch.
In B2B SaaS this matters even more, because purchase decisions usually involve evaluating multiple options. A tangible benefit for the referred user can tip the decision in your favor.